ironpulsevideo1.mp4 — hero film

Iron Pulse

Live Website
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Product Demo

See the pulse work.

Three reps, one lockout — the demo reel earns its screen time.

ironpulsevideo2.mp4 — demo reel
Demo Reel // IP-02 STBY 00 / 03
01

booking flow, training floor, membership dashboard.

Why It Hits

Built to hit different.

Three reasons the Iron Pulse site feels like the gym itself — heavy, precise, unforgettable.

01

Dark that sells discipline

A cinematic black grade with volt-neon accents — the brand reads premium and dangerous, never template.

02

Motion with muscle

Every scroll behaves like a rep: pinned sections, slam reveals and snap easing. Zero lazy animation.

03

Fast as a fresh PR

Viewport-gated video, pure-CSS FX and clean Core Web Vitals — the page loads light and holds 60fps.

Overview

More than a gym.
A proving ground.

Born from iron and discipline, IRON PULSE isn't just a gym. it's a proving ground where ordinary people forge extraordinary versions of themselves.

Every rep, every drop of sweat, every early morning session adds to the pulse that defines us. Wipily translated that pulse into pixels: cinematic darkness, volt energy, and motion that never misses a rep.

— Since 2017 · The Floor
Iron Pulse training floor
01

Seamless Everywhere

Seamless on any screen.

Iron Pulse on desktop, mobile and tablet

02Desktop, mobile and tablet one pulse, every screen. Responsive grid, thumb-safe CTAs, zero horizontal scroll.

Research & Design

Volt on black.

We studied how gyms sell and why most feel like templates. Iron Pulse needed a visual system that reads heavy at a glance: black like a loaded bar, volt like the spark between reps, type that shouts without saying a word.

Typography

Iron PulseAntonDisplay — headlines that hit first
Train smart. Get stronger.Oswald 600Headings — sections & UI headers
Every rep counts — copy that stays out of the way.Roboto CondensedBody — paragraphs & descriptions
SYSTEMSpace MonoLabels — tags, HUDs & counters

Colour Palette

click a swatch — hex copies

Plate geometry study
03

Plate geometry study — the grid behind the glow.

Design inspiration — signature motifs

The visual language borrows from strength sport: chalk-dust contrast, plate geometry, hazard-tape discipline. Every glow is earned volt only fires where the eye should land next.

01Volt pulse glowNeon fires only where the eye lands next — never decoration, always direction.
02Grayscale cinemaFilms graded black-and-steel; colour stays reserved for UI and intent.
03Pinned horizontal scrollAmenities glide sideways while the page holds depth without chaos.
04Hover-list revealEquipment list swaps images on hover zero clicks, full context.
Iron Pulse — strength floor
04
Branding
Iron Pulse — conditioning zone
05
Conditioning zone — where the pulse spikes.
Cinematic Cut

Cut deep. Run smooth.

gymvideo3.mp4 — cinematic cut
Cinematic Cut // IP-07 STBY

06One take. One grade. Volt boundary wraps the frame the video breathes inside it.

The Kit // IP-08

Packed with intent.

Four things every Iron Pulse build ships with pulled straight out of the bag.

01 100/100

Sleek by default

Angular cuts, volt accents, zero clutter every pixel earns its place.

02 0.8s

Fast as a fresh PR

Viewport-gated video, pure-CSS FX, lazy media lifts before you scroll.

03 60fps

Motion without jank

Transform-only animation and pinned sections that hold frame mid-rep.

04 +38%

Built to convert

Sticky CTAs, WhatsApp hooks, review-proof trust speed ends in sign-ups.

Iron Pulse gear bag
00 / 04
Showcase

What we built, frame by frame.

Home — hero and join flow
01first paint, first punch.
Programs — hover films and level tags
02hover films, level tags.
Trainers — PR stats and booking hooks
03PR stats, booking hooks.
Booking flow — three taps
04three taps, zero friction.
01 / 04 Scroll to spin
Next Set

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