nayamausamvideo1.mp4 — hero film
SLEEPING
Naya Mausam · Since 1998

नया मौसम

India's Finest Ethnic Saree

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Product Demo · नया मौसम

The weave, in motion.

Six yards of grace handloom close-ups, zari kinari macros aur pre-set pleat falls, ek hi take mein.

nayamausamvideo2.mp4 — product demo
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01Handloom close-ups · zari kinari macro · drape & pleat falls
01Design that drapes like silkEditorial grids, a Rozha One + Playfair voice and gold-on-ink palette every scroll falls as smooth as a pre-set pleat.
02A bilingual soul, one voiceDevanagari headlines with English body copy the brand feels native to both audiences, never translated.
03Cinematic, yet feather-lightSleep→wake films, lazy loading and pure-CSS jali textures full storytelling, zero weight on performance.
ABOUT · परंपरा

Heritage you can drape.

Naya Mausam began in 1998 as a small collective of forty karigars in the bylanes of Varanasi, weaving Banarasi silk on handlooms that had served three generations.

Today it is a direct-to-consumer house that carries those same looms into the modern wardrobe, six yards at a time. Every saree is hand-woven, hand-finished and hand-checked: real zari borders, pre-set pleat falls, and a blouse piece cut to breathe with you.

Naya Mausam doesn't sell fabric; it passes forward a season's promise.

— SINCE 1998 · वाराणसी
Naya Mausam saree
01Banarasi silk on the loom — hand-woven, never printed.

Seamless from desktop to thumb.

Naya Mausam — mobile experience

Three screens, one flow.

Research & Design

Ink, zari & ivory.

Every visual decision traces back to the loom. The ink-black ground is the night workshop; antique gold is real zari thread catching a single lamp; ivory cream is the unbleached thaan of handloom cotton. Jali screens, Mughal arches and temple-mandala geometry give the grid its Indian bones, while editorial lookbook pacing keeps it modern.

Typography

नया मौसमRozha OneDevanagari display — headlines & watermarks
Six yards of gracePlayfair DisplayEnglish serif — sections & captions
HANDWOVEN IN INDIA · SINCE 1998InterBody & UI — copy, chips, controls

Colour Palette

click a swatch — hex copy ho jayega

Design Inspiration — signature motifs

01Jali latticeA drifting screen-print grid behind the hero & panels.
02Mughal arch dividersScalloped strips that stitch sections together.
03Zari-kinari bandsDiamond-weave borders on frames & the footer.
04Mandala & temple glowRotating geometry with a warm radial light.
Zari kinari macro study
01Creative Anatomy Section
Jali & Mughal arch study
02Premium Aesthetic Color Choice
The Craft Film · करिगरी
nayamausamvideo3.mp4 — craft film SLEEPING

Six yards, one loom, forty hands — the craft film, revealed as you scroll.

Development

Bringing the canvas to life.

Every interaction on Naya Mausam was built to feel like handling handloom deliberate, weighted, smooth. Custom hover reveals, scroll-locked chapters and sleep→wake films guide the eye without ever rushing it.

01

Responsive grid system

The multi-column editorial spread collapses into a single-column, thumb-friendly mobile journey zero horizontal scroll, ever.

02

Scroll-locked chapters

Pinned 300–500vh sections choreograph Anatomy of a Saree and the testimonials scroll becomes the loom's rhythm.

03

Sleep→Wake video engine

Films preload metadata only and wake inside the viewport cinematic storytelling, feather-light on data.

04

Pure-CSS texture kit

Jali lattice, Mughal arches, zari-kinari bands and mandala glow all CSS/SVG, zero heavy image assets.

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Showcase

What we built, frame by frame.

nayamausamvideo4.mp4 — storefront film SLEEPING
01Creative Best Seller Section
Zari kinari macro
02Store Branding
The drape test
03Premium Interior Design
nayamausamvideo5.mp4 — mobile cut SLEEPING
04Responsive grid system