Service 08 — UX Audit

Find the friction.Fix the funnel.

A structured UX audit that uncovers why users drop, what breaks their flow, and exactly what to fix first delivered as a prioritized plan your team can execute, not a list of complaints.

7 day turnaroundFixed feePrioritized action plan
After — clean flow
Before — friction
Before · friction After · flow

Drag the handle — yehi farak hai ek audit ke baad.

Usability ✳ Heuristics ✳ Flows ✳ Accessibility ✳ Conversion ✳ Usability ✳ Heuristics ✳ Flows ✳ Accessibility ✳ Conversion ✳ 
The craft
0+screens reviewed per audit on average
0+point heuristic checklist, every pass
0 daymedian turnaround, kickoff to report
0+tools mastered, GA4 to FullStory
Challenges

Your product is losing users quietly. We make it loud.

Drop offs are never random they're receipts. We trace every core funnel step by step, find the exact moment intent dies (confusing label, hidden cost, dead end error), and hand you the fix ranked by revenue impact.

Six font sizes, four button styles, two colour systems users feel the chaos even when they can't name it. Our UI consistency review maps every violation against your brand and modern usability standards, then consolidates it into one clean system.

Every team has a backlog; few have a sequence. We score each issue on impact vs effort, so your next sprint ships the quick wins that move metrics now and the roadmap shows what follows, in order, with owners and success metrics.

What we examine

Six lenses on
one product.

01

Information architecture

Navigation, labels and content structure reviewed for findability can users predict where things live, or do they hunt?

Tree testingCard sortingIA map
02

Usability & flow analysis

Core journeys walked end to end against real user goals every friction point, dead end and missing feedback state documented with screenshots.

Journey mapsFriction log
03

UI & visual consistency

Typography, colour, spacing and component behaviour audited for hierarchy and brand coherence one system, not six accidents.

Style auditComponent inventory
04

Accessibility pass

WCAG 2.2 AA review — contrast, focus states, keyboard paths, screen reader labels because exclusion is also a usability bug.

WCAG 2.2AxeKeyboard flows
05

Competitive benchmark

How rivals solve the same journeys where you're behind, where you're accidentally better, and which patterns users already expect.

Competitor teardownPattern library
06

Analytics & metrics insight

GA4, Hotjar, Amplitude the numbers behind the complaints: drop off curves, rage clicks, dead features and hidden winners.

GA4HotjarSession replays
Why wipily

An audit that ends in action, not PDFs.

01

Evidence over opinions

Every finding ties to a replay, a heatmap or a heuristic no "I feel like" anywhere in the report.

02

Prioritized, not overwhelming

Issues scored on impact × effort, so Monday's sprint is obvious and the quarter's roadmap is clear.

03

Fixes mapped to revenue

Each recommendation states the metric it moves conversion, retention, support load before the design detail.

04

Senior reviewers only

The person walking your flows has shipped products, not just reviewed them. Context changes everything.

05

A plan your team can run

Phased roadmap with owners, estimates and success metrics plus a follow up audit slot to prove the lift.

Inside the audit

Seven phases, one week, zero guesswork.

Phase 01

Goals & grievances

We interview your team: what users complain about, where people drop, which goals the product misses context for everything after.

Key stepsStakeholder interviewsPain point collectionConstraint mappingSuccess criteria
Stakeholder summaryAudit scope
Phase 02

Analytics deep dive

Traffic, funnels, heatmaps and session replays the numbers tell us exactly where to look closer.

Key stepsFunnel & drop off analysisHeatmap reviewSession replaysPerformance check
Metrics reportFlagged issues
Phase 03

Users & competitors

Who you're designing for, how they behave, and how rivals solve the same jobs gaps and opportunities surface fast.

Key stepsAudience behaviour analysisCompetitor teardownPattern benchmarking
Audience reportCompetitive analysis
Phase 04

Heuristic evaluation

Page by page review against 40+ usability principles navigation, hierarchy, error handling, accessibility all documented with evidence.

Key stepsIA & navigation reviewVisual hierarchy assessmentAccessibility check
Heuristic reportScreenshot log
Phase 05

Flow breakdown

Core journeys mapped and stress tested signup, checkout, key features pinpointing the exact friction costing you users.

Key stepsJourney mappingFriction identificationEdge case analysisMobile vs desktop gaps
Annotated flowsProblem inventory
Phase 06

Prioritized recommendations

Every issue scored on impact × effort, with specific fixes and before/after direction quick wins first, rebuilds last.

Key stepsImpact/effort scoringFix recommendationsEffort estimates
Audit reportAction plan
Phase 07

Implementation roadmap

A phased execution plan with owners, timelines and tracking metrics you leave with a path, not just a problem list.

Key stepsPhased rollout planResource estimatesSuccess metricsFollow up audit plan
RoadmapTracking framework
Tools we read fluently
GA4HotjarMazeFigmaFigJamAmplitudeClarityAxeGA4HotjarMazeFigmaFigJamAmplitudeClarityAxe
LighthouseOptimal WorkshopLookbackMiroFullStorySearch ConsoleLighthouseOptimal WorkshopLookbackMiroFullStorySearch Console

Stop guessing. Start fixing.

One week, one fixed fee, one prioritized plan your team can execute from Monday.

Book your audit