Service 05 — Website Development

We turn designs into websites that perform.

Complete web development from start to finish. I handle everything from core architecture and user experience to your CMS, integrations, and quality testing. It is all built to load fast, rank easily on search engines, and scale as you grow. Clean code written entirely by hand, with 100% ownership handed straight over to you.

Build showreel · 1920×1080
React ✳ Next.js ✳ Astro ✳ WordPress ✳ Headless CMS ✳ Node ✳ TypeScript ✳  React ✳ Next.js ✳ Astro ✳ WordPress ✳ Headless CMS ✳ Node ✳ TypeScript ✳ 
The craft
0%hand written code, no page builders, no templates
0.0smedian largest contentful paint across builds
0+median Lighthouse performance score
0+technologies mastered — React to AWS
Challenges

Your website should be your best salesperson, not your biggest liability.

Slow pages silently tax every channel you invest in SEO rankings, ad Quality Scores, conversion rates. We rebuild on modern frameworks with strict performance budgets, so speed becomes a growth lever instead of a recurring complaint.

Most visitors judge credibility before they finish the headline. Engineering and design together clean hierarchy, real content, flawless interaction — is what makes a business look as competent online as it is offline.

You shouldn't be. Daily staging updates, a full QA matrix (functional, cross browser, accessibility, security, load), staged migrations with redirect maps, and a 30 day warranty launch becomes a checkpoint, not a gamble.

What we build

Six engineering disciplines,
one accountable team.

01

Front end engineering

React, Next.js or Astro.. hand written, component driven interfaces with GPU friendly motion. No page builders, no theme bloat, no rent to own code.

ReactNext.jsAstro
02

CMS & headless builds

Sanity, Strapi or headless WordPress with visual editing your marketing team will actually use content ships without opening a code editor.

SanityStrapiHeadless WP
03

E commerce & payments

Catalogues, carts and checkout flows engineered for conversion, with Razorpay/Stripe, order webhooks and inventory sync wired in cleanly.

StripeRazorpayShopify HF
04

APIs & integrations

CRMs, ERPs, auth, analytics, third party services a documented integration layer so new tools slot in later without rebuilds.

RESTGraphQLWebhooks
05

Performance & Core Web Vitals

Image pipelines, critical CSS, route level splitting, CDN caching and CI budgets LCP and CLS treated as acceptance criteria, not aspirations.

LCP < 2.5sCLS < 0.1CI budgets
06

Care & growth retainer

Monitoring, dependency and security updates, backups, content tweaks and a reserved development bucket so the site compounds instead of decaying.

MonitoringUpdatesIteration
Why wipily

Engineering you can hold accountable.

01

Senior engineers only

The person estimating your build is the person writing it. No junior relay, no "training on your project".

02

Fixed scope, fixed price

A signed scope document before kickoff. Changes quoted in writing before code the number we sign is the number you pay.

03

100% code ownership

Repositories, CMS, databases and design files transfer into accounts you control on final payment. Zero lock in, zero liens.

04

SEO baked into architecture

Semantic markup, server rendered routes, structured data and sitemaps from day one rankings built in, not bolted on.

05

Warranty, then partnership

30 day post launch warranty with monitoring, followed by optional retainers that keep the product improving every month.

Inside the build

Discovery to deployment — swipe through the process.

Phase 01

Discovery & architecture

We map goals, users and technical context before anything is built platform, CMS and integration decisions included.

Key stepsStakeholder interviewsCompetitor & user analysisPlatform + CMS planningSuccess metrics
Discovery summarySitemap conceptRoadmap
Phase 02

Design handoff & systemisation

Approved designs become a component library with tokens, states and responsive variants build ready, not picture ready.

Key stepsIA & wireframesResponsive UI designComponent libraryClickable prototype
UI kitPrototypeHandoff pack
Phase 03

Front end build

Designs become fast, accessible, maintainable code sprint based delivery on a staging URL you can click daily.

Key stepsComponent developmentMotion & interaction wiringCMS field mappingSprint demos
Staging buildSprint reports
Phase 04

Backend, CMS & integrations

Databases, auth, payments and third party services wired behind a documented API layer scalable by design.

Key stepsDatabase structureAPI integrationHosting + security setupCI/CD pipelines
Architecture docSecurity config
Phase 05

QA, security & performance

A complete validation matrix across devices and browsers functional, regression, accessibility, SEO, security and load.

Key stepsCross browser testingAccessibility auditPerformance benchmarksLoad testing
QA reportSEO checklist
Phase 06

Launch, monitor & iterate

Deployment with analytics and event tracking, live monitoring through the warranty window, then a roadmap for iteration.

Key stepsDeployment + monitoringAnalytics setupMaintenance planOptimization roadmap
Live siteSupport plan
Frameworks & technologies we trust
ReactNext.jsAstroTypeScriptNode.jsWordPressSanityStrapi ReactNext.jsAstroTypeScriptNode.jsWordPressSanityStrapi
PostgreSQLSupabaseTailwindGSAPDockerAWSVercelCloudflare PostgreSQLSupabaseTailwindGSAPDockerAWSVercelCloudflare
Featured builds

Recent development builds.

Naya Mausam · D2C Beverage
E commerceNext.jsStripe

Naya Mausam — D2C beverage flagship

A legacy Shopify theme rebuilt as a hand coded Next.js storefront: instant catalogue, one tap checkout and a CMS driven merchandising layer the team actually uses.

  • +52% checkout conversion in 60 days
  • 0.8s median load on 4G mobile
  • Merch team ships changes without devs
Explore build
IronPulse · Fitness Platform
B2B SaaSAstroHeadless CMS

IronPulse — fitness platform

One codebase, two experiences: a conversion focused marketing site and a member dashboard, both CMS editable and statically served from the edge.

  • +64% trial signups post launch
  • 100 Lighthouse across core pages
  • Content updates live in minutes, not sprints
Explore build

Let's build something that lasts.

Strategy, design and engineering under one roof with code you own at the end of it.

Get in touch